Notes from the Baltic directory.
How Baltic spas, saunas and experiences become bookable by AI agents and tourism portals. Guides on the digitalisation of Baltic tourism, online booking and open standards.
Latest posts
Guides4 Nov 2026 - 6 min readWhat UCP means for a small Baltic businessAI agents can only send a guest where they see real free times and a booking page. What UCP, an open standard, means for a Baltic spa, pirts or workshop.Guides4 Nov 2026 - 5 min readHow online booking works: from the guest to your calendarHow one booking reaches a small Baltic business's calendar: where the guest finds a time, who takes the payment and how to avoid a double booking.Guides4 Nov 2026 - 5 min readHow can a small business in Latvia reach touristsHow a small Latvian spa, pirts, tasting or workshop can reach tourists and locals: what guests and AI assistants check first and what to fix.