# BookBaltic

> BookBaltic is the directory of Baltic spas, saunas, beauty studios and experiences that AI agents and tourism portals read: real free times, facts from each business, and a link to book with the business itself. A business connects its calendar once, changes nothing, and pays 5% only when someone books.

BookBaltic is not a booking site for guests and never holds the guest's money: the guest always books and pays on the business's own site. The business is the seller (Merchant of Record) and takes payment through its own payment provider.

- Website: https://www.bookbaltic.com (also in Latvian: /lv, Estonian: /ee)
- Contact: hello@bookbaltic.com
- Operator: IT Hospitality SIA, Reg. No. 40203196322, Riga, Latvia
- Markets: Latvia (Riga, live), Estonia (Tallinn) and Lithuania (Vilnius) open for connection
- Where the schedule comes from: Google Calendar (only free and busy), the business's own booking system or website, or a new booking page set up by ITHS (ITHS Platform module)
- Channels: AI agents - live at HEADSPA; experience marketplaces - coming soon; tourism portals (Book button with real free times) - coming soon; the business's own website - AI layer included; brand work in AI (GEO) by ITHS - upon request
- Pricing: 5% per booking; no subscription, no setup fee. Free for tourism portals.
- First business: HEADSPA, our own head spa studio in Riga (https://head-spa.lv, profile https://head-spa.lv/.well-known/ucp)

## How it works

1. A guest asks an AI agent for a spa for two in Riga tomorrow.
2. The agent reads the HEADSPA menu and picks rituals for two.
3. It checks a real free time for two guests.
4. It opens HEADSPA's booking page with ritual, guests, date and time already chosen.
5. The guest pays HEADSPA. The time closes on every connected channel.

Paying inside the chat is coming soon; HEADSPA stays the seller.

## For agents and developers

- Directory profile (RFC UCP #937 draft, regional directory): https://bookbaltic.com/.well-known/ucp, list of business profiles: POST https://www.bookbaltic.com/ucp/profiles/list
- Directory entry point: GET https://www.bookbaltic.com/usp/v1/directory, search for free time across businesses: POST https://www.bookbaltic.com/usp/v1/directory/search
- Specs: https://www.bookbaltic.com/specs/usp and https://www.bookbaltic.com/specs/usp/directory-search (UCP and the USP draft 2026-08-20; extensions com.bookbaltic.services.*, Apache 2.0)
- Live: HEADSPA profile, 4 of 7 extensions; directory with the first business.

## Facts

- 34% of Latvian hotels, cafes and restaurants sell online; EU 41%, Estonia 46%, Lithuania 52% (Eurostat 2025, isoc_ec_eseln2, 10+ staff, sales in 2024).
- Estonia's goal: tourism services bookable online in real time from 37% to 65% by 2029 (Estonian Tourism Action Plan 2026-2029).

## Pages

- [Home](https://www.bookbaltic.com/): the directory for AI agents and tourism portals, for businesses, channels, request form ([LV](https://www.bookbaltic.com/lv), [EE](https://www.bookbaltic.com/ee))
- [Privacy policy](https://www.bookbaltic.com/privacy): what data BookBaltic processes and why ([LV](https://www.bookbaltic.com/lv/privacy), [EE](https://www.bookbaltic.com/ee/privacy))
- [Blog](https://www.bookbaltic.com/blog)